The Meaning Behind the Logo

Sugar&Soul was born from the understanding that people are multidimensional and to obtain overall well-being we must nurture and provide support to the spiritual body as well as the physical one. If we consider that every cell in the body requires energy to function, sugar (= energy) then becomes the physical cornerstone for living organisms. The soul or the spiritual essence of who we are is constant and eternal. These two facets are the primal components of what it means to be human and are therefore intertwined as there cannot be one without the other. This connection indicates a collaboration to support the person in all ways: mind; body; and spirit.

The words are encased in a circle to indicate the continuation of a life that is unending.

The orange coloring represents the Sacral (2nd) Chakra that focuses on joy, creativity and compassion for others. The purple coloring represents the Crown (7th) Chakra that is associated with the connection to higher realms of consciousness and intuition.

The butterfly represents the innate process of transformation, an awakening into one’s authenticity and is representative of the freeing evolution that creates overall well-being.